Privacy Notice
Last Modified: July 07, 2020
As the leading provider of information, analytics, and online marketplaces to DIY business sellers, Exit-Pro, Inc. (collectively, “Exit-Pro,” “we,” or “us”) respect your privacy and are committed to protecting your Personal Information. This Privacy Notice describes the types of Personal Information we collect and our practices for using, maintaining, sharing, and protecting it. It also describes the rights and choices you may have with respect to your Personal Information and how you may contact us about our privacy practices. Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements, and specific privacy practices may apply to some of our products and services. This Privacy Notice applies to the following website and any associated products, services, and mobile applications (the “Services”): www.exit-pro.com. When using our websites, you may choose to interact with features from third parties that operate independently from Exit-Pro, such as social media widgets and links to third-party websites. Exit-Pro has no control over and is not responsible for the privacy practices of such third parties. This Privacy Notice does not apply to the extent Exit-Pro does not own or control any linked websites or features you visit or use. We recommend that you familiarize yourself with the privacy practices of these third parties.
Table of Contents
1. Types of Personal Information
2. Collection of Personal Information
3. Use of Personal Information
4. Disclosure of Personal Information
5. International Transfer of Personal Information
6. Security of Personal Information
7. Cookie Policy
8. Retention of Personal Information
9. Manage Your Personal Information
10. Policy Notice Changes
11. Contact Us
1. Types of Personal Information
“Personal Information” means any information relating to an identified or identifiable individual. Examples of Personal Information Exit-Pro may collect include:
• Payment information (credit card and other payment card information)
• Personal contact information (name, nickname, gender, mailing address, email address, phone number)
• Business information (office location, business contact information, department, job title/description, professional bio)
• Log-in credentials (username, password)
• Usage details (log-on activity, search terms, views, clicks, downloads, Exit-Pro-related preferences, lead submission information)
• Technical details (IP address, geolocation information, cookie/session IDs, authentication information, browser type/version, operating system/platform)
• Any other information you or other Exit-Pro customers may upload or enter into the Services
2. Collection of Personal Information
Exit-Pro may collect Personal Information using the following methods:
• Directly from you when you provide it to us (information you enter into web forms, subscription agreements, and contracts or submit to the Services)
• Through your participation in surveys, promotions, and contests
• Exit-Pro’s internal customer relationship management system and databases
• From third parties, such as analytics and email marketing service providers
• Researching or scraping public websites where permitted by the Terms of Use (company websites, search engines, social media)
• Automatically through tracking technologies (cookies, web beacons, log files), including over time and across third-party websites or other online services
For more information about how we use Personal Information collected through tracking technologies and the ways you may be able to manage it, see the sections on Use of Personal Information, our Cookie Policy, and Manage Your Personal Information.
3. Use of Personal Information
We may use your Personal Information for the following purposes:
• Communicating with you
• Providing you with the Services
• Authenticating use, detecting potential fraudulent use, and otherwise maintaining the security of the Services
• Developing, testing, improving, and demonstrating the Services
• Creating and maintaining a customer relationship management system, member directories, and invitation lists for Exit-Pro events
• Carrying out our legal and contractual obligations and enforcing our rights, including billing and payment processing
• Anonymizing and aggregating information for analytics and reporting
• Advertising, marketing, and selling the Services, including linking together or merging Personal Information with other Personal Information so that we may better understand your needs and inform you about our Services and those of our partners
• Short-term transient use
• For any other purpose with your consent 4. Disclosure of Personal Information We may disclose Personal Information:
• To affiliates and other entities within Exit-Pro’s group of companies, distribution partners, other Exit-Pro customers, and service providers
• To third parties when you use a third-party feature in our Services
• To enforce or apply our Terms of Use and other agreements or comply with any court order, law, or legal process, including government or regulatory requests
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Exit-Pro’s assets
• If we believe it is necessary to protect the rights, property, or safety of Exit-Pro or others
• For any other purpose disclosed by us when you provide Personal Information
• With your consent, such as when you choose to provide your information to third parties We may also disclose de-identified information without restriction.
Note that if you make any Personal Information publicly available on the Services, anyone may see and use such information.
4. International Transfer of Personal Information
Exit-Pro is a global business. We may transfer your Personal Information to the United States, where we are headquartered, and to other countries which may not have the same privacy laws as the country in which you initially provided the information, but we will protect your Personal Information in accordance with this Privacy Notice, or as otherwise disclosed to you.
5. Security of Personal Information
Exit-Pro implements security safeguards to protect your Personal Information. We take steps to secure Personal Information through administrative, technical and physical safeguards designed to protect against the risk of accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we encrypt payment card information in accordance with the Payment Card Industry Data Security Standard (PCI DSS) and store sensitive information such as biometric and geolocation data on Exit-Pro servers located in the United States with access limited to authorized Exit-Pro employees. Unfortunately, we cannot guarantee the security of information transmitted through the Internet, and where we have given you (or where you have chosen) a password, you are responsible for keeping this password confidential.
6. Cookie Policy What Are Cookies?
A cookie is a small file that can be stored on your computer or mobile device by Exit-Pro or by third parties when you use the Services. Types of Cookies Cookies can be in the form of session cookies or persistent cookies. Session cookies are deleted from your computer or mobile device when you close your browser. Persistent cookies will remain stored on your computer or mobile device until deleted or until they reach their expiration date. Browser Independent cookies, such as local and/or session storage and interaction requests store certain data on your computer or mobile device with no expiration date. Despite the fact that these requests do not set any cookies, they can still transfer information to first or third parties.
Source of Cookies
• First Party (Exit-Pro): First party cookies are set by Exit-Pro and can only be read by our website. They are commonly required for the website to function.
• Third Parties: Cookies may be set by third parties, such as Google or other analytics and advertising companies. These cookies get re-read during visits to other services if the other services also do business with these companies. Categories of Cookies
We use cookies on our Services for the following purposes:
• Essential: Some cookies are strictly necessary for the Services to function. They are usually only set in response to your actions when you request services, such as cookies that enable you to log into secure areas of the Services.
• Performance/Functionality: Cookies, web beacons, and IP address logs allow us to measure and improve the performance of our Services. For example, we may collect information in the aggregate to give us insight into how the Services are being used, such as what website you came from, what pages of the Services you visit, how long you were on the Services, and what type of browser you are using. We also may use these cookies to serve new and different content and to test new features. Web beacons may also be included in Exit-Pro emails to determine when and if such emails are opened or forwarded.
• Personalization: These cookies allow us to recognize you when you visit the Services, personalize your experience, and generally to serve you better. For example, if you enter your name, address or ZIP code into a web form, it may be stored in a cookie so you do not have to enter it again on other forms on the Services.
• Advertising: When you use the Services, we and third parties may use cookies and other tracking technologies to collect information, including Personal Information, to help us target content to you on the Services or elsewhere. This information may be associated with other information or combined with information from other sources, including information these third parties might track about your online activities over time and across the Internet. Third parties use this information to provide interest-based display advertising and retargeting on our behalf, which may include placing our advertisements on other websites you visit, including your social media accounts, or matching a cookie or device ID to your e-mail address so we can send you promotional e-mails that may be of interest to you.
How to Control Cookies
You may disable or delete browser cookies through your browser settings. Cookies are generally easy to disable or delete, but the method varies between browsers. To learn how you can manage Flash cookies, visit Adobe’s Flash player settings page. If you disable or delete cookies, or if you are running third-party software that intercepts or deletes cookies, please note that some parts of our websites may not work properly. Our websites currently do not respond to “Do Not Track” requests through mechanisms such as web browser signals. However, you can opt out of third parties collecting your Personal Information for targeted advertising purposes by visiting the National Advertising Initiative’s opt-out page and the Digital Advertising Alliance opt-out page and in the EEA by visiting The Programme’s opt-out page. You may also adjust advertisement and privacy preferences through your social media accounts.
7. Retention of Personal Information
Exit-Pro generally retains records only as long as necessary and as required for our business operations, for archival purposes, and/or to satisfy legal requirements. When determining the appropriate retention period for personal information, we take into account various criteria, such as the amount, nature and sensitivity of the Personal Information; potential risk of harm from unauthorized use or disclosure; purposes for which we process your personal information; whether we can achieve those purposes through other means; and business operations and legal requirements. Because we maintain our applications and websites to protect from accidental or malicious loss and destruction, residual copies of your Personal Information may be retained in our backup and archival systems for a limited period of time, after which the information will be automatically deleted or put beyond use where deletion is not possible.
8. Manage Your Personal Information
You may manage your Personal Information by making certain choices. If you believe that any Personal Information you have provided to us is out-of-date or inaccurate, you may review and correct such information if it is within your online account by logging in at any time or Contact Us. You may also have additional rights detailed below depending on where you live. As a security precaution, we may need to request information from you to help us confirm your identity when exercising a right related to your Personal Information. If you no longer wish to receive direct marketing emails from Exit-Pro, you may click the “Unsubscribe” link in an email at any time to stop receiving emails for that particular subject. Depending on the Services, you may also be able to manage notification preferences in your account. Note that Exit-Pro may still contact you in connection with providing you Services you have requested from us.
You have the right to:
(1) request that Exit-Pro disclose what Personal Information we collect, use, disclose, and sell;
(2) request deletion of Personal Information;
(3) opt-out of the sale of Personal Information; and
(4) not receive discriminatory treatment by Exit-Pro for exercising these rights.
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. To designate an authorized agent that does not have power of attorney, please Contact Us by email. Exit-Pro may require you to verify your identity as well as provide written authorization for the individual to make requests under the CCPA on your behalf.
Requests to Know
You have the right to request that we disclose the following information:
• Specific pieces of Personal Information Exit-Pro has collected about you
• Categories of Personal Information Exit-Pro has collected about you, disclosed about you for a business purpose, or sold
• Categories of sources from which the Personal Information is collected
• Categories of third parties with whom Exit-Pro shares or to whom Exit-Pro sells Personal Information
• The business or commercial purpose for collecting and selling Personal Information.
To make such a request, please Contact Us by email, or submit the request through your Exit-Pro account or our applicable web portal. To verify your request, Exit-Pro may require you to provide additional information to confirm the identity of the consumer.
Requests to Delete
You have the right to request that we delete Personal Information about you that we collected and maintain, subject to certain exceptions. To make such a request, please Contact Us by email, or submit the request through your Exit-Pro account or our applicable web portal. In order to verify your request, Exit-Pro may require you to provide additional information to confirm the identity of the consumer. Once we verify your request, we will delete and direct our service providers to delete your Personal Information, unless an exception applies. Opt-Out of the Sale of Personal Information You have the right to opt-out of the sale of your Personal Information. To make such a request, you may opt-out at by Contacting us or other user-enabled privacy controls, such as a browser plugin or privacy setting, that may communicate or signal your choice to opt-out of the sale of your Personal Information.
“Shine the Light” Request
California residents may also have the right to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please Contact Us.
9. Privacy Notice Changes
This Privacy Notice may be updated periodically to reflect changes in our privacy practices. We will post changes on this page and identify the date the privacy notice was last revised at the top of the page. If we make material changes to our privacy practices, we will notify you through a notice on the home page of the websites covered by this Global Privacy Notice. If a material change will apply to Personal Information we have already collected, we will additionally seek your affirmative consent.
10. Contact Us
We have appointed a Privacy Officer and Data Protection Officer to investigate and respond to privacy issues and to be accountable for our compliance with this Privacy Notice. If you have questions, requests, or concerns about our services, please email admin@exit-pro.com.